The Product – All The Love Not Given (cassette)

The Productʼs “Alive Again” is without a doubt one of Europeʼs overlooked minimal wave classics. It was released back in 1983 on a run of 50 tapes, which were available at “Gry” in Copenhagen, Denmark, and sold out in a couple of days, making it an instant rarity. It would take 29 years before this album resurfaced again, this time on a vinyl published by Dark Entries. This gave more people the chance to reach what otherwise would have remained a Danish gem, known about only by the truest underground heads.
Now, 39 years later, The Product are back and instead of following their old formula Dan Mortazavi and Kenneth Neuhaus picked their music exactly where they last left it. “All The Love Not Given” is in no rush to tell its story. Opened by the Kraftwerkian “This Time (Machine)”, the album is slowly picking up speed through sharp synth arps and moody old school electronics. As soon as you reach “Crawl Above” The Product take you on a rollercoaster of emotion, moods and for those who were with Mortazavi and Neuhaus in ʼ83, we guess a lot of memories.
“All The Love Not Given” doesn’t sound like an album that somebody waited for almost 40 years to record. Quite the contrary, it sounds like an album born out of intuition, love for music, and creative strive that time cannot extinguish. Back in 1983, The Product recorded “Alive Again” over a weekend and with a very limited set of tools, with a lot of overdubbing and odd little studio tricks that not only got the job done but managed to preserve its unimitable raw and live feeling.
For its successor, the duo retained some of their old means and this resulted in an emotional and mature album, which still carries that youthful spirit of two people straight up pouring their hearts and souls onto the magnetic tape.